Data Analytics from social media sites can be used to identify competitors target markets, demographics and customer sentiment. This data along with the power of marketing analytics dashboard provides you with extremely useful tools to understand markets, develop marketing strategy and initiate actions that is in line with your marketing efforts.
- With competitor analysis, users are provided with
- Benchmarking performance against industry or competitor sets.
- Target demography.
- Specialized trends and keywords on competitor sites.
- Key Sentiment about competitors product in specific market or geography.
- Links and data that is trending in the competitor sites.