Organizations often use social media to identify reputation based trends, however many of them fail to realize the value of identifying trends emerging from committed network of followers and competitors. Organizations have found that the real difference in brand management is achieved by identifying and responding to emerging trends that blend with their brand position and corporate message.
The brand Intelligence modules helps marketing teams develop brand messages and measure it against target consumer segments and demographics. With features for sentiment and predictive analytics, marketing teams benefit immensely from insights that include emerging trends, word of mouth interaction analysis as well as details of committed brand advocates.
Brand intelligence module of Shout media analytics social media analytics, provides users with reports that include
- Key trends among user conversation surrounding the brand
- Brand identity in social media
- Demographic analysis
- Brand expansion analysis
- Sentiment analysis
- Share of voice analysis
- Word of mouth analysis
- Social media monitoring features